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| Studio Moderna Group Knows No Geography in Order-Tracking |
E-business |
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| Project Profile |
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Project: Order Flow Management
Industry: Retail and Direct Marketing
Business area: Sales Support and Business Intelligence |
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Year/Duration: 1999 / 4 months
Resources: Team of 4 programmers and project manager
Technology: Microsoft® SQL Server, C/C++, XML |
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| "Studio Moderna has found a trusted and reliable partner in EXECOM.
This collaboration has evolved from classical project outsourcing to a long-term partnership. Being able
to internationally support our high demands in our wide-spread business across the Europe, EXECOM has
proved to be a good strategic choice…" |
| Branimir Brkljac, Managing Partner, Studio Moderna Group |
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 Client
Founded in 1992, the "Studio Moderna Group" is the leading direct-marketing company in
Central and Eastern Europe with offices in 17 countries and a fully developed infrastructure which includes
the following services: customer interactive centres, order taking and processing and packaging and distribution.
They are the largest media buyer of non prime time television with over 55 hours on 65 television stations in
the region; they also provide supplementary marketing services like telemarketing, catalogue distribution,
direct mailing, market research and other related activities...
Project overview
The goal of the project was to create a better ordering and Order-Tracking environment for the customers of
Studio Moderna, from the point of the first telephone call to the point of an installation in a customer's
home.
With substantial year-to-year growth in their business, Studio Moderna executives identified the need to
enhance their Order-Tracking management function with an innovative, easy to use software solution.
High tracking performance and instituting new distribution policies across their growing and geographically
distributed workforce was not an easy task. The EXECOM's Order-Flow Management System needed to allow the input
of orders in various states, planning and scheduling of filed-teams, follow-ups by various criteria and creation
of all necessary documentation. With the ultimate goal of improving sales cycle and helping improve communications
between clients and sales staff, Studio Moderna faced the decision of whether to acquire some expensive
"brand" solution or to outsource the system design and development to an experienced IT solution
provider.
Execom solution
EXECOM was selected by Studio Moderna Group to collaborate in the design and development of the Order-Flow
Management System. Based on EXECOM's domain expertise combined with its software development methodology,
this partnership proved to be the best way to overcome cost and time constraints.
During project initiation, a special workgroup consisting of Studio Modern's and EXECOM's specialists was
created in order to provide a better understanding of the specific tasks to be supported by the system.
In a spirit of close cooperation and trust between the two companies, the project began with an in-depth
requirements analysis of the process and data.
The Order-Flow Management System was custom built according to client's business environment and goals.
According to the functional use of the system, a role-based access scheme was created in which the data
and functionality of the system varied for the following user roles: Administrator, Power User and
Standard User. This provided a more flexible, yet robust enterprise performance management solution.
Additionally, the system was integrated with existing BI database data to ensure data integrity.
According to requirements for scalability and extensibility, the Order-Flow Management System was implemented
as a client/server solution. In the two-tier client/server model, the logic of an application is located on
Database servers. The backend server or a database in this case was Microsoft® SQL Server with an integrated
security module. The client responsible for user interactions was deployed as a standalone application.
Benefits
EXECOM worked in a close collaboration with client's management and in-house technical resources to layout the
design framework for the Order-Flow Management System that significantly decreased the sale response time
by providing an integrated, well-developed solution to help managers and sales staff in assessing performance
and identifying successful attainment of goals.
Having worked closely with EXECOM, Studio Moderna also received the following benefits:
- Improved software quality and reliability;
- EXECOM's services delivered a positive ROI within the first several months and helped significantly
decrease the sale response;
- EXECOM shared the latest technological advances and presented all documented materials to the client's
IT personnel;
- Access to the highly skilled and trained pool of employees;
- Fast sharing of the latest technology;
- Frequent project presententations;
- Successful knowledge transfer: enhanced ability to respond to opportunities, better customer service,
and lower transaction costs;
- Hiring and training onsite would have slowed the R&D time by 4-5 times.
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